Amazon is a global marketplace and sells millions of products worldwide every day. If you are a seller on Amazon, you will always be aiming to increase the sales of your products. Here are some tips and tricks to help you boost your sales on your Amazon marketplace.
- Focus on reviews
With the advent of e-commerce, customers tend to buy products that have some substantial reviews. So it is important for you to focus on getting reviews. You are lucky if a customer comes back and reviews your product. But if not, then you can choose to collaborate with Amazon reviewers to give away your products in exchange of an honest review. It is basic human physiology to fall for a product that has more number of reviews than the one that has less. Thus try to garner reviews. This tactic will also help rank your product better in Amazon search results. You can also ask for video reviews apart from written ones.
- Work on improving your SEO
Amazon too has its own search algorithms. One technique to improve your SEO ranking is by using “keyword stuffing”. You can also use Amazon Keyword (get URL here) tool to help you with longtail keywords. There is also a separate keyword field which you can use to write 5 keywords, so make a good choice.
- Offer discounts
Customers love to buy quality products at discounted rates. Try to offer them good discounts. Your product can then also be featured in “Hot Deals” category of Amazon, which enhances your product visibility.
- Advertise within Amazon and outside
You can choose to advertise your products on Amazon’s marketplace for “sponsored products” This is another technique to increase visibility of your products. Also focus on marketing your products on social media platforms. You can even collaborate with social media influencers for this purpose.